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How do I set up cloud fax api functionality for a healthcare application?

Healthcare systems rely on constant document exchange, referrals, prescriptions, lab results, and authorizations, all pass between providers and payers daily. Yet traditional faxing remains slow, fragmented, and difficult to track. 

The question “How do I set up cloud fax API functionality for a healthcare application?” represents the bridge between legacy communication and modern digital workflows.

In this guide, you’ll see how a Cloud Fax API replaces physical fax lines with encrypted, programmable endpoints. You’ll understand its structure, how to integrate it within existing EHR platforms, the steps to configure routing and testing, and how to maintain compliance under HIPAA and SOC 2 standards. The goal is not only reliable faxing but complete interoperability within healthcare’s strict security framework.

What is a Cloud Fax API

A Cloud Fax API connects your healthcare application to a secure fax transmission service hosted in the cloud. It allows your software to send and receive faxes using encrypted digital calls rather than analog lines. Each request transfers a document, cover page, or dataset through HTTPS and returns a delivery response in real time.

This interface is critical in healthcare, where fax remains one of the few universally accepted methods for transferring patient information. A well-designed API eliminates manual printing or scanning, automatically stores documents in the correct patient record, and maintains full traceability for compliance audits.

Softlinx provides this capability through its cloud fax service, trusted by hospitals, insurers, and government agencies across the United States.

Setting up cloud fax API functionality for a healthcare application

Successful setup starts by identifying your fax workflows and mapping them into automated routes. In healthcare, this could involve referral faxes to specialists, lab result imports, or insurance claim submissions. Each of these functions must translate into a digital endpoint in the cloud fax API.

After workflows are mapped, the process includes number provisioning, routing configuration, authentication setup, and testing. Softlinx allows organizations to port existing fax numbers within five to ten business days and assign each number to a department or functional area such as admissions, billing, or medical records.

The API structure follows a simple REST model.

FunctionMethodExample EndpointKey ParametersTypical Output
Send faxPOST/api/v1/faxesfaxNumber, file, coverPage, metaDataReturns faxId and delivery status
Check statusGET/api/v1/faxes/{faxId}faxIdProvides progress updates in real time
Receive faxPOST/webhooks/inboundfileUrl, fromNumber, toNumberSends inbound fax notification
Manage numbersGET / POST/api/v1/numbersareaCode, department, routeLists or assigns fax numbers
Configure routesPOST/api/v1/routesdid, folderPath, departmentDefines where inbound faxes are stored

Developers can access sample code and documentation through the Softlinx developer platform, which supports both REST and SOAP integrations to match different EHR architectures.

How do I set up cloud fax api functionality for a healthcare application?

Inbound fax routing and integration

When setting up fax reception, the goal is to move documents from incoming queues directly into clinical workflows without human delay. Softlinx supports multiple inbound options to fit each healthcare environment.

Routing ModeDescriptionBest Use Case
WebhookThe API sends a POST request with a secure document link when a fax arrives.Cloud-native EHR or custom apps.
Secure SFTPFaxes are stored in an encrypted folder for automated import.Epic, Cerner, or legacy EHRs.
Portal InboxUsers log in to download or forward documents manually.Small clinics and admin teams.

For organizations that use Epic, Softlinx’s Epic integration allows direct sending from Epic Print Services and automatic inbound routing. For other systems, the EHR integration path enables metadata mapping to patient records and departmental sorting.

Security and compliance controls

Security is the foundation of any healthcare technology. Fax transmissions often contain sensitive patient identifiers, so encryption, audit logging, and regulatory compliance are mandatory.

Security AspectImplementation DetailCompliance Reference
Data EncryptionAES-256 encryption at rest and TLS/HTTPS in transitHIPAA Security Rule §164.312(a)(2)(iv)
Access ManagementMulti-factor authentication, role-based permissionsSOC 2 / ISO 27001
Audit TrailsAutomatic logs for sender, recipient, file name, and statusHIPAA §164.312(b)
Data HostingSOC 2 audited data centers within the U.S.BAA with each healthcare client
MonitoringContinuous vulnerability and penetration testingAnnual SOC 2 Type II audit

Softlinx’s infrastructure is already HIPAA-compliant and covered under signed Business Associate Agreements. More information can be reviewed in their industry compliance and HIPAA-compliant fax sections.

Scaling through FoIP and VoIP faxing

Healthcare systems cannot depend on analog lines once fax volume reaches thousands per day. Scalability comes from Fax over IP (FoIP) using SIP and T.38 protocols.

CapabilityDescriptionBenefit
Virtual ChannelsReplace physical boards with software fax paths.Unlimited concurrent transmissions.
SIP/T.38 SupportUses existing VoIP infrastructure for fax calls.Reduces telecom cost and complexity.
Cloud RedundancyMultiple gateways handle routing and failover.Maintains 99.9% uptime for hospitals.
Real-Time MonitoringTracks delivery, retries, and network health.Provides transparency and faster resolution.

These capabilities are documented under Softlinx’s VoIP fax services, ensuring that healthcare institutions maintain both throughput and compliance as volume grows.

Testing and validation before production

Before a live rollout, a comprehensive testing phase is essential to verify delivery reliability, routing accuracy, and security compliance.

Test CategoryObjectiveValidation Metric
Functional TestingConfirm all API endpoints perform as defined.100% pass rate for send/receive cycles.
Integration TestingValidate routing between fax API and EHR folders.Zero dropped or misfiled faxes.
Security TestingAssess encryption, access controls, and permissions.All connections TLS 1.2+ only.
Load TestingSimulate concurrent transmissions at the expected peak.Queue latency < 2 seconds average.
Failover TestingEvaluate gateway redundancy and retry logic.No data loss during failover events.

Softlinx’s enterprise faxing and production faxing environments allow safe testing without interrupting live healthcare systems.

Maintaining reliability after launch

Once deployed, operational oversight becomes an ongoing requirement. Continuous monitoring keeps transmission rates high and compliance intact.

AreaMaintenance ActivityFrequency
Delivery MonitoringReview success rates and retry patterns.Daily
Configuration ReviewValidate routing tables and number assignments.Weekly
Access Control AuditCheck active users and permission scopes.Monthly
Compliance ReportGenerate audit logs for HIPAA and SOC 2.Quarterly
Disaster Recovery DrillTest backup gateways and data restores.Bi-annually

Softlinx maintains 24/7 U.S.-based support and monitors all cloud fax services to sustain near-continuous availability. For site-specific implementations, healthcare administrators can explore hospital cloud fax solutions or clinic cloud fax solutions to match their organization’s size.

Key takeaways

InsightExplanation
Cloud Fax APIs replace manual faxing with secure digital endpoints.Every transmission becomes traceable, encrypted, and automated.
Mapping clinical workflows before integration ensures accurate routing.Departments receive only the documents relevant to their role.
HIPAA compliance depends on encryption, role management, and BAAs.Faxes remain protected across their entire lifecycle.
FoIP and VoIP faxing allow enterprise-level scalability.Eliminates analog limits while maintaining reliability.
Continuous monitoring sustains system integrity after launch.Proactive maintenance prevents downtime and data exposure.

Conclusion

Healthcare organizations no longer need to balance between legacy fax machines and risky ad-hoc file sharing. A Cloud Fax API allows your systems to transfer sensitive documents with the same security and reliability that clinical operations demand. 

From routing setup to encryption, testing, and compliance, each layer contributes to a dependable communication channel that supports patient care.

For a secure deployment, review Softlinx’s healthcare faxing solutions or begin your project through their cloud fax service overview. Both routes provide HIPAA-ready configurations, expert support, and proven reliability across large healthcare networks.

Modern healthcare moves fast. With Softlinx, your fax infrastructure can finally keep pace, compliant, scalable, and ready for the next generation of digital communication.

A hand pressing a button on a device, with text highlighting hidden cost savings in labor from automating fax workflows, cutting processing time by up to 50% and saving tens of thousands annually for mid-sized companies.

How can I automate my electronic fax workflow for my business?

Across industries like healthcare, insurance, finance, education, and government, faxing remains one of the most reliable channels for secure document exchange. Yet the process is often manual, slow, and error-prone. Businesses looking for speed, compliance, and traceability now ask one question: how can I automate my electronic fax workflow for my business?

This guide delivers that answer in practical, measurable terms. It explains how automation converts fragmented fax systems into seamless digital workflows with clear routing, compliance assurance, and full visibility. 

You will learn about the market forces driving this change, the differences between pre-automation and automated workflows, step-by-step deployment strategies, and the key performance metrics that define success. 

Each section includes factual benchmarks, industry growth figures, and architecture details drawn from leading enterprise fax solutions like Softlinx Cloud Fax Service.

By the end, you will know how to build a workflow that scales to thousands of documents per day, supports HIPAA-compliant security, and integrates directly with your existing systems, without reinventing your business operations.

What are electronic fax services?

Electronic fax services, often called digital fax or online fax, are cloud-based systems that send and receive faxes using the internet instead of a traditional phone line or physical fax machine.

Here’s how it works in simple terms: 

When you send a fax through an electronic fax service, your digital document (for example, a PDF or Word file) is converted into a secure fax format and transmitted over encrypted internet channels to the recipient’s fax number. The receiver doesn’t need to be using the same software; they’ll get the fax on their machine or through their own digital fax service.

Core Features of Electronic Fax Services

FunctionDescription
Transmission MethodUses secure internet protocols (like HTTPS or TLS) instead of analog phone lines
Format SupportHandles digital files such as PDF, DOCX, XLSX, TIFF, and JPG
Access PointsWeb portals, email-to-fax, print drivers, or API integrations
StorageCloud-based archiving for sent and received faxes with searchable logs
ComplianceHIPAA, SOC 2, and PCI-DSS compliant for industries handling sensitive data
SecurityEnd-to-end encryption, role-based access, and full audit trails
IntegrationConnects directly with EHR, ERP, or CRM systems for automated routing
ScalabilityCapable of handling thousands of faxes daily with automated retries and delivery reports

In short, electronic fax services replace physical machines with a digital workflow, allowing you to send, receive, and manage faxes from any device with internet access. They preserve the legal and regulatory acceptance of fax while eliminating paper, toner, phone line costs, and manual routing.

For example, platforms like Softlinx Cloud Fax Service provide enterprise-grade electronic faxing built for compliance-sensitive industries such as healthcare, finance, and government, combining automation, encryption, and system integrations into one centralized fax environment.

Market context and opportunity

The fax industry has quietly evolved into a key part of global digital transformation. Even as paper-based communication declines, electronic fax services have grown sharply, driven by healthcare, finance, and public-sector compliance. Automation and cloud adoption are reshaping how documents move inside organizations.

Market Segment2022–2024 Baseline ValueProjected Value (2030–2033)CAGRPrimary Growth Factors
Global Fax ServicesUSD 3.31 billion (2024)USD 4.47 billion by 20305.15 %Continued reliance by the healthcare and government sectors
U.S. Faxing MarketUSD 2.65 billion (2023)USD 4.57 billion by 20316.9 %Federal and HIPAA compliance, state record retention laws
Global Cloud Fax MarketUSD 0.53 – 1.2 billion (2024 est.)USD 2.8 billion by 20339–12 %Migration to cloud infrastructure and API-based automation
Online Fax / Internet FaxUSD 4.7 billion (2022)USD 12.3 billion by 203012.7 %Remote work, SaaS integration, and cross-platform use
Average Enterprise Labor Reduction Post-AutomationBaseline labor hours: 100 %60–75 % retained workloadWorkflow automation reduces repetitive routing by 25–40 %

Before the table, we recognize that digital faxing isn’t dying, it’s adapting. After the table, the meaning becomes clear.

These figures show a structural shift from hardware-dependent fax servers to cloud-based systems capable of handling millions of pages annually with near-instant routing and audit-level compliance. 

The steady CAGR in both U.S. and global markets underscores demand not just for faxing, but for automated, rule-driven fax systems that integrate with enterprise applications. Organizations now treat fax as part of their data architecture, not as peripheral equipment.

Automation within this market directly translates to measurable efficiency. Companies that process over 10,000 faxes monthly report staff time reductions between 30 % and 50 %, while maintaining 99 % or greater delivery accuracy. 

The combination of rising compliance standards and shrinking tolerance for delays has made fax automation both a necessity and a competitive edge.

How can I automate my electronic fax workflow for my business? - A hand holding a smartphone displaying a fax icon with a green checkmark, next to a fax machine, with text about a global fax automation surge by 2030, highlighting enterprise reliance on automated fax platforms.

Pre-automation challenge vs post-automation state

Before automation, fax systems often operated as silos. Each department maintains its own machine, server, or mailbox. Employees manually check cover pages, decide destinations, and forward documents to the right people. This introduces delays, errors, and compliance gaps. There is rarely any consolidated reporting, and audits depend on individual diligence.

An automated electronic fax workflow centralizes all fax channels, applies logic for routing and delivery, and automatically syncs with other business systems. Staff no longer sort documents by hand, delivery confirmations are instant, and administrators can track every transaction in real time.

The table below illustrates this transformation clearly.

AspectPre-Automation EnvironmentAutomated Environment
Workflow controlDecentralized across machines and mailboxesCentralized through a single platform
RoutingManual, staff-drivenRule-based using DIDs, barcodes, and keywords
VisibilityLimited, often no consolidated reportingReal-time tracking and searchable logs
ComplianceDependent on staff behaviorEnforced by a system with audit trails
Error handlingResend and manual confirmationAutomatic retries, alerts, and delivery receipts
ScalabilityRestricted by staff capacityScales to thousands of faxes daily
IntegrationMinimal or manual file transfersDirect API connections with EHR, ERP, and CRM
Cost impactLabor-intensive, high time costMeasurable reduction in staff time and rework

Automation replaces fragmentation with governance. Once you consolidate all channels into one platform, operational noise falls away and measurable efficiency rises.

Common automation patterns

Automation can follow several tested patterns. Before exploring the table, it’s useful to understand why pattern choice matters. A midsized clinic may need routing by department, while a financial institution might depend on barcode-based document matching. These patterns help balance automation with business specificity.

Automation PatternIdeal Use CaseKey Benefit
Direct-inward-dial (DID) routingLarge organizations with many departments or branchesEach number automatically routes to the correct queue, removing manual sorting
Barcode or QR code routingHealthcare, insurance, logisticsAutomatically links faxed forms to patient or claim records for error-free indexing
Keyword and content routingLegal, administrative, claimsRoutes documents based on recognized text like “authorization” or “contract”
Batch or production faxingEnterprises sending high volumes nightlyHandles thousands of faxes in queues with retry logic and status reports
Watched-folder ingestionOffices with scanning equipment or shared drivesDrops files into folders that the system automatically processes and sends

When these patterns are combined inside one rules engine, you can automate more than 90 % of routine fax traffic while preserving manual oversight for exceptions only. This hybrid approach aligns perfectly with operational realities.

A hand pressing a button on a device, with text highlighting hidden cost savings in labor from automating fax workflows, cutting processing time by up to 50% and saving tens of thousands annually for mid-sized companies.

Phased deployment strategy

Implementing fax automation should occur in deliberate phases so each stage delivers results without overwhelming staff.

The first phase focuses on establishing a foundation. Organizations start with email-to-fax for outbound communication, assigning a limited set of direct-inward-dial (DID) numbers for inbound traffic. Routing rules for key departments such as billing, records, or claims are defined, and delivery confirmations flow back into primary systems. Typical outcomes include an immediate jump in routing accuracy from below 70 % to above 90 %.

Phase 1 Key MetricsTarget
Correct routing rate≥ 90 %
Staff interventionReduced by 40–50 %
Average delivery latency< 30 seconds

In the second phase, expansion begins. Desktop applications, EHRs, and MFP devices are configured to send via the print-to-fax driver, while the web portal provides a unified dashboard for manual operations. Routing logic becomes richer, using barcode and keyword recognition. Automation at this point can process 80–90 % of all fax traffic independently.

Phase 2 MetricsTarget
Automated volume80–90 %
Failed delivery rate< 1 %
Routing latency< 1 second

The third phase integrates the platform deeper into enterprise systems. APIs or direct connectors, such as Softlinx’s Epic integration, allow automatic synchronization between faxes and records. Bulk transmissions shift to production faxing modules that queue, batch, and retry without user input.

Phase 3 MetricsTarget
System integrations completeEHR / ERP / CRM
Retry success> 99 %
Manual intervention< 5 % of volume

The final phase strengthens governance. Role-based access controls, retention policies, and audit trails are locked down. Dashboards monitor throughput, alert administrators of failures, and provide full compliance visibility. At this point, the system functions as a digital fax engine capable of handling millions of pages annually.

Phase 4 MetricsTarget
Uptime (SLA)≥ 99.9 %
Compliance violations0
Searchable audit records100 % retention

These phases turn the concept of how I can automate my electronic fax workflow for my business. into a measurable implementation roadmap.

Platform fit: How Softlinx supports this

Softlinx delivers every component required to execute the architecture described above. The Cloud Fax Service combines a web portal, email-to-fax, and print-to-fax capabilities so teams transition without retraining. Integration options extend from standard APIs to Epic integration, letting healthcare providers link directly with patient records.

Security underpins the platform. Data at rest is protected with AES-256 encryption, while all transmissions use TLS. Facilities are SOC 2-audited, and services maintain HIPAA and PCI-DSS compliance. Softlinx signs Business Associate Agreements (BAAs) and offers role-based access with comprehensive audit logging. Reported uptime is 99.9 %, supported by 24/7 U.S.-based support teams.

Operational scale is another advantage. High-volume clients rely on production faxing and barcode fax modules to send or receive thousands of pages per hour. Industry-specific solutions exist for healthcare, finance, insurance, and public sector entities, aligning compliance and routing logic with sector regulations.

With this foundation, the platform directly answers the question of how can I automate my electronic fax workflow for my business? by delivering the infrastructure that turns policy into performance.

Implementation risks and mitigation

No transformation is risk-free. The most frequent risk is data misrouting due to misread metadata or poorly trained OCR models. This can be mitigated through confidence-based routing, where documents with uncertain recognition scores are flagged for manual review before release.

Another risk involves overload during volume spikes. Automated queuing and elastic scaling of channels prevent congestion. The service’s 99.9 % SLA already limits downtime to less than nine hours annually, but redundancy across multiple transmission paths can reduce the effective outage impact to minutes.

Compliance risk is also critical. HIPAA-regulated entities must demonstrate end-to-end encryption, controlled access, and full auditability. Using a platform certified for HIPAA, SOC 2, and PCI-DSS, with verifiable audit logs, closes that gap.

A smaller yet real risk is change resistance among staff. Training on the web portal interface and clear communication that automation handles routine work, not replaces jobs, usually resolves adoption issues within the first month.

Measuring progress

Progress should be tracked quantitatively. The essential metrics include: automation percentage, routing accuracy, delivery success, average latency, manual interventions per thousand faxes, and compliance audit pass rate. 

Over three months, organizations commonly see automation increase from 40 % to over 85 %, routing accuracy stabilize above 95 %, and manual intervention drop below 10 %. Cost per fax, when accounting for labor and failure overhead, can decline by 30–50 %.

Softlinx’s dashboard and reporting functions visualize these metrics in real time. Administrators can filter by department, sender, or day, viewing both the raw numbers and trends. Continuous improvement cycles become data-driven rather than anecdotal, making it easier to justify further automation investments.

Conclusion

Automating your electronic fax workflow is a strategic upgrade that replaces fragmented communication channels with an intelligent, compliant, and traceable infrastructure. The transition moves your organization from manual triage and uncertain delivery into a world of rules, logs, and measurable outcomes. 

With the documented growth of the cloud fax market and proven reductions in manual overhead, automation delivers both operational efficiency and regulatory confidence.

If your next step is to transform legacy fax operations into a secure digital backbone, the logical starting point is a platform built for that purpose. Softlinx combines reliability, compliance, and integration depth to convert vision into measurable results. 

Explore how this can work in your environment through the Softlinx Cloud Fax Service and see how an automated fax workflow can redefine how your business handles critical documents.

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Are There Cloud Fax APIs That Support Bulk and Broadcast Faxing?

Modern healthcare organizations are under growing pressure to communicate securely and efficiently. Fax remains one of the few channels that naturally meet HIPAA’s privacy standards when managed correctly, but traditional machines have reached their limits. 

This article examines whether cloud fax APIs can support bulk and broadcast faxing, two capabilities essential for large-scale healthcare operations. It explores how these APIs function, the persistence of faxing in healthcare, and how API-driven fax systems replace outdated equipment with encrypted, traceable digital workflows. 

The discussion also sets the stage for understanding compliance, integration, and operational impact, which are covered in the second part of this analysis.

Fax persists despite modernization pressure

Healthcare data exposure continues to rise, making communication security a national concern. In 2024 alone, breaches disclosed through the U.S. Department of Health and Human Services exposed 276 million patient records, roughly four out of every five Americans. 

On average, 758,000 new records are compromised daily. The financial toll is equally alarming. According to the IBM Security “Cost of a Data Breach 2024” report, healthcare breaches cost an average of USD 9.2 million per incident, more than double the global cross-industry average.

Amid these numbers, one fact stands out: despite electronic health record systems and secure messaging platforms, around 70 percent of U.S. healthcare providers still rely on fax communication for transmitting protected health information. Faxing remains because it is embedded in clinical workflows, payer contracts, and regulatory comfort zones. 

Laboratories, imaging centers, pharmacies, and insurers continue to require fax-based document exchange. Industry research estimates that healthcare organizations collectively transmit more than 9 billion fax pages each year, with roughly 30 percent of lab orders re-faxed due to transmission errors or line congestion. Those inefficiencies drain time, risk compliance gaps, and increase administrative costs.

The rise of the cloud fax API

Traditional faxing, even when digitized through multi-function devices, depends on physical phone lines and manual processes. Cloud faxing changes that model by routing fax documents through encrypted data centers rather than analog telephony. 

The next leap, the fax API, exposes that same infrastructure programmatically, allowing healthcare systems, payers, and service vendors to automate document distribution on a massive scale.

A cloud fax API converts fax transmission into a secure, trackable data transaction. Instead of a human pressing “Send,” an application submits a payload containing the document, recipient metadata, and instructions. 

The platform assigns a unique job ID, manages delivery attempts, provides real-time status updates, and logs every step for auditability. For organizations processing thousands of faxes daily, this model replaces human oversight with deterministic control.

IDC and HIMSS market surveys note that API-driven faxing has grown more than 20 percent annually across regulated sectors since 2021, with healthcare representing the largest share of adopters. The appeal lies in scale, compliance, and traceability, all of which are difficult to guarantee through legacy hardware.

Defining bulk and broadcast faxing within an API framework

“Bulk” and “broadcast” faxing describe two different operational patterns that often overlap but serve distinct business needs. In bulk faxing, a system sends a large number of individualized faxes, for instance, appointment reminders or patient statements generated from a template merged with unique data fields. 

Broadcast faxing, sometimes called a fax blast, refers to one identical document transmitted to many recipients simultaneously, such as emergency alerts or policy updates to provider networks.

FunctionDescriptionTypical Healthcare Use
Bulk FaxingA single job containing thousands of unique documents assembled from a template + dataset.Patient statements, billing cycles, and results distribution.
Broadcast FaxingOne document was sent to a large recipient list in parallel.Recall notifications, network policy updates, public health advisories.
High-Volume QueueingThe API manages throttling, retries, and throughput to prevent overload.Month-end billing or batch record updates.
Delivery VerificationEach transmission returns an individual success or failure status with timestamps.Audit trails for compliance reviews and claim proofs.

Within a cloud fax API, these processes occur automatically. The platform handles queue management, retries, and notification of completion, allowing staff to focus on clinical or administrative work instead of manual fax operations.

Are there cloud fax APIs that support bulk and broadcast faxing? Learn how to scale your document delivery with secure, HIPAA-ready API technology.

Comparing transmission models

FeatureTraditional Fax MachinesCloud Fax PortalsCloud Fax APIs
ScalabilityLimited by phone linesElastic via hosted serviceVirtually unlimited, controlled by job IDs
TraceabilityPaper logsBasic delivery receiptsReal-time status via webhooks and searchable audit logs
Error HandlingManual resendAutomated retryIntelligent queueing and escalation
IntegrationNonePortal-based uploadDirect linkage with EHR, billing, and CRM systems
EncryptionAnalog signal onlyData encrypted in transit and at restAES-256 encryption + TLS transport; SOC 2/HITRUST data centers
Role ControlPhysical accessUser loginAPI keys and scoped authentication
Bulk/Broadcast SupportMinimalLimited batch sendNative job submission for bulk and broadcast faxing

This comparison highlights the structural leap from reactive, device-based faxing to proactive, auditable digital communication. For healthcare institutions, such a transformation supports both operational scale and HIPAA compliance.

Practical scenarios for healthcare organizations

Hospitals and payers use API-enabled faxing for a range of communication needs. During patient recall programs, thousands of identical letters can be dispatched instantly through broadcast faxing rather than manually. Billing departments automate statement cycles by combining a PDF template with account data, submitting it as a bulk fax job. Provider relations teams deliver credentialing updates, fee-schedule changes, and contract amendments through a single broadcast transaction. In each case, transmission confirmations, timestamps, and error codes are automatically stored for audits.

Such use cases demonstrate that there are cloud fax APIs that support bulk and broadcast faxing is no longer a theoretical question; they exist, operate at enterprise scale, and already underpin much of healthcare’s document traffic.

A modern healthcare fax infrastructure built around an API framework functions as an integrated digital ecosystem rather than a patchwork of separate devices. At the top sits the application environment, electronic health records, laboratory information systems, or billing software, that initiates fax transmissions directly from within existing workflows. 

Beneath that layer, the fax API acts as the communication engine. It authenticates requests, accepts document payloads, manages job queues, and sends continuous status updates back to the originating system through webhooks or event logs.

Parallel to this engine, user-facing components such as the web portal, email-to-fax, and print-to-fax interfaces allow non-technical staff to interact with the same secure infrastructure without touching code. 

The entire system operates under a security and compliance framework that enforces encryption standards, maintains comprehensive audit trails, and satisfies Business Associate Agreement (BAA) requirements. When these layers work together, healthcare organizations achieve a seamless bridge between daily operations and enterprise-grade compliance.

How Softlinx approaches API-driven faxing

Softlinx has developed a platform that unites reliability, scalability, and compliance under one environment. Its developer toolkit exposes REST and SOAP APIs capable of handling extensive fax broadcasting and high-volume submissions with real-time job tracking. 

Through the web portal, administrators monitor queues and manage user roles, while clinicians rely on email-to-fax or print-to-fax workflows for immediate communication. The integrated workflow engine routes inbound faxes according to direct-inward-dial (DID) numbers or metadata fields and can automatically file documents into electronic health record systems.

Operating within SOC 2-audited data centers, Softlinx uses AES-256 encryption and TLS 1.2+ transmission security to safeguard protected health information. Its infrastructure complies with HIPAA and offers 24/7 U.S.-based support. 

For healthcare organizations seeking both regulatory assurance and the ability to conduct bulk and broadcast faxing through a single cloud platform, Softlinx represents a tested and compliant path forward.

Outlook

The move toward API-based faxing marks the modernization of a communication channel once thought obsolete. By transforming fax transmissions into programmable, auditable digital exchanges, healthcare providers can maintain regulatory compliance while achieving new levels of efficiency and oversight. 

In an environment where data protection is paramount and the cost of failure immense, cloud fax APIs provide a scalable, secure, and fully documented solution for the healthcare sector’s ongoing communication demands.

The compliance foundation behind fax APIs

Healthcare organizations cannot evaluate any communication system without considering HIPAA. The Health Insurance Portability and Accountability Act requires all entities handling protected health information (PHI) to safeguard it in transit and storage, and to ensure access is limited to authorized personnel. Contrary to popular assumption, faxing remains a permitted method under HIPAA if performed under strict controls.

Cloud fax APIs meet these requirements when properly implemented. They encrypt every document in transit and at rest, enforce multi-factor authentication, and maintain detailed audit trails for all activities. 

Each fax becomes a logged event, complete with timestamps, job identifiers, and outcome codes. Unlike traditional fax machines that leave paper records exposed, cloud fax systems eliminate physical vulnerabilities.

Every vendor serving healthcare organizations must also execute a Business Associate Agreement (BAA), confirming mutual accountability for protecting PHI. Reputable providers hold SOC 2 Type II, HITRUST, or similar certifications, verifying that their data centers, staff policies, and network safeguards meet healthcare-grade standards.

The cost of failure remains high. In 2024, the U.S. Department of Health and Human Services reported more than USD 46 million in HIPAA penalties, with individual fines reaching USD 4.75 million. Nearly every major violation cited missing audit logs or inadequate access control, two issues that API-based faxing inherently resolves.

Core components of a compliant cloud fax API environment

Compliance results from overlapping controls rather than isolated settings. Encryption protects documents during transmission and while stored on servers. Access control frameworks define who can send, view, or manage faxes, while role-based privileges restrict visibility based on job function. Combined with MFA, these measures ensure that no unauthorized user can transmit or retrieve sensitive data.

Audit logging is central to any compliance strategy. Each transmission—successful or failed—is recorded, showing sender identity, recipient details, document identifiers, and completion times. 

Logs are immutable and searchable, allowing investigators to verify activity instantly during audits. Automated alerts highlight anomalies, such as multiple failed deliveries or abnormal volume surges, helping compliance teams respond before an incident escalates.

Even with full encryption, HIPAA-compliant cover sheets remain an industry standard. They serve as legal safeguards, alerting recipients that the document contains confidential health information and instructing them on how to proceed if received in error.

image of a doctor interacting with a holographic shield icon, with text from Softlinx stating HIPAA breach costs now average .2M per incident, making fax security a priority, with automated audit logs and encryption in fax APIs reducing exposure.

Implementing a healthcare-ready cloud fax API

Deploying a cloud fax API begins with aligning IT governance, compliance policy, and operational workflows. Healthcare leaders should evaluate potential vendors based on performance metrics, uptime guarantees, encryption standards, and their willingness to sign a BAA. A reliable service provider offers 99.9% or higher uptime, clear data-retention policies, and documented disaster-recovery procedures.

Integration testing forms the foundation of a secure rollout. A pilot phase enables the technical team to verify API connections, assess delivery reliability, and validate that job statuses synchronize correctly with existing systems. Healthcare organizations often aim for 99.5% first-attempt delivery success, an achievable rate when queue management and retry logic are tuned effectively.

Once tested, scaling is effortless. The API automatically expands capacity according to workload. This elasticity enables organizations to handle large volumes during peak billing cycles or emergency alerts without adding physical lines or infrastructure.

Integration with EHR and healthcare systems

In healthcare, workflow continuity is paramount. Physicians and staff expect faxed results, authorizations, and referrals to appear automatically in the patient chart. Cloud fax APIs fulfill this requirement by integrating directly with Electronic Health Record (EHR) systems. 

Outgoing faxes can be triggered within the EHR, while delivery confirmations and attachments return to the same patient record, maintaining a complete audit trail.

Platforms like Epic utilize this model by routing outbound faxes through print services connected to fax APIs, while inbound documents flow into shared directories or message queues for staff review. The same principle extends to other systems such as Cerner, MEDITECH, and Allscripts.

Cloud fax APIs also integrate with VoIP-based communication environments. By leveraging Fax over IP (FoIP) technologies and protocols like T.38 and SIP, they allow healthcare networks to transmit securely over digital lines without maintaining separate phone infrastructure. 

This integration simplifies cost control and enhances resilience, particularly in organizations shifting to unified communications platforms.

Common implementation challenges

Even advanced technology requires organizational adaptation. Resistance from clinical and administrative staff is common, particularly among those accustomed to physical fax machines. Training programs emphasizing reduced manual errors and automated proof-of-delivery can accelerate acceptance.

Legacy systems present additional complexity. Some older healthcare platforms lack direct API support and require middleware for connectivity. Gradual, department-level rollouts reduce disruption while allowing teams to refine configurations before enterprise expansion.

Cost concerns also surface during implementation, yet they pale in comparison to the financial impact of noncompliance. With average HIPAA penalties exceeding USD 3 million per violation, the investment in secure fax infrastructure becomes a matter of financial prudence rather than optional modernization.

For multi-location organizations, cloud-based fax APIs provide centralized management, ensuring consistent policies, user controls, and audit standards across all sites.

Comparing traditional faxing, cloud fax portals, and API solutions

FeatureTraditional FaxCloud Fax PortalCloud Fax API
EncryptionNone (analog signal)Encrypted at rest/in transitAES-256 and TLS-secured end-to-end
Access ControlPhysical access onlyUser loginRole-based API authentication with MFA
LoggingManual paper trailBasic receipt historyFull digital audit log with job ID tracking
ScalabilityFixed phone linesElastic serviceDynamic scaling based on volume
IntegrationNoneFile upload interfaceDirect link to EHR, VoIP, and automation tools
24/7 SupportUncommonStandardEnterprise-grade with SLA guarantees
ComplianceImplicitPartialHIPAA-aligned with BAA and audit readiness

The table clarifies how APIs elevate faxing from a departmental convenience to an enterprise-level compliance asset.

Preparing for future compliance and automation

The regulatory landscape is shifting toward even stricter oversight. Proposed amendments to the HIPAA Security Rule are expected to demand stronger authentication, more frequent audit reviews, and faster breach reporting. Cloud fax APIs already align with these upcoming requirements, thanks to their automated monitoring, detailed log retention, and structured access management.

Artificial intelligence is also beginning to enhance fax security. AI-driven verification can confirm recipient credentials, detect anomalies in transmission patterns, and preemptively block potential misroutes. As healthcare communication evolves, AI-assisted faxing will likely become part of standard compliance protocols.

Rather than fading, faxing is being redefined through these technologies. Modern cloud fax APIs that support bulk and broadcast faxing are transforming a legacy channel into a secure, automated component of digital healthcare infrastructure.

Image from Softlinx showing a hand holding a holographic API icon, with text noting IDC reports 20% annual growth in API-based faxing since 2021, driven by compliance and scalability demands, with healthcare leading adoption over finance and insurance.

Key Takeaways

Key PointWhy It Matters for Healthcare Leaders
Cloud fax APIs fully support bulk and broadcast faxing with scalable automation and real-time reporting.Enables large-scale communication without manual workload.
HIPAA compliance is achievable through encryption, access controls, and immutable audit logs.Protects PHI and avoids multi-million-dollar penalties.
Integration with EHR, billing, and VoIP systems creates seamless workflows.Keeps patient records synchronized and accessible.
99.9% uptime and 99.5% first-attempt delivery rates are realistic benchmarks.Ensures consistent communication during peak loads.
Staff training and phased rollout reduce resistance.Improves adoption and minimizes operational disruption.
Centralized policy management supports multi-location networks.Guarantees consistent compliance across all facilities.
AI and future HIPAA updates will tighten transmission rules.Investing now ensures long-term regulatory readiness.

Conclusion

Faxing has not disappeared from healthcare; it has matured. The same technology that once depended on physical machines and phone lines now operates as an encrypted, automated service embedded within the digital health ecosystem. The transition from analog to API-based faxing gives healthcare organizations what they have long needed: scale, visibility, and measurable compliance.

The evidence is undeniable. Healthcare institutions handle billions of faxed documents annually, and cloud fax APIs now process those transmissions with precision once thought impossible. They deliver near-perfect uptime, verifiable logs for every transaction, and integration deep enough to make faxing virtually invisible to end users. 

In a landscape where data breaches cost millions and trust takes years to rebuild, adopting this technology is not merely strategic; it’s essential.

Healthcare executives, compliance officers, and IT leaders aiming to strengthen communication security while streamlining operations can explore Softlinx’s Cloud Fax Services. The company’s cloud fax service, healthcare faxing solutions, and enterprise faxing options offer HIPAA-compliant encryption, audit-ready reporting, and proven capacity for bulk and broadcast faxing. Visit Softlinx to discover how secure, API-driven faxing can modernize your organization’s workflows, protect patient data, and future-proof your compliance strategy.

A doctor in a lab coat using a tablet with a holographic EHR interface, displaying patient data and files, emphasizing electronic health records.

Step-by-Step Implementation for Healthcare EHR Integration

Most people don’t realize that EHR integration is not nearly as complicated as vendors make it sound. Sure, there are moving parts, but healthcare organizations that treat it like following a recipe tend to have much better results than those who wing it.

The approach works like cooking a really good meal. The right ingredients are essential, proper prep work makes everything smoother, and following proven steps leads to success. Skip any of these elements, and the whole project can fall apart.

Current statistics tell an interesting story. Nearly every hospital (96% to be exact) has some kind of EHR system now. But only about 30% of them actually have their systems communicating properly with each other. 

What You Need to Make EHR Integration Work

Primary Components

FHIR Standards (The Foundation) FHIR might sound like technical jargon, but it’s essentially the universal language that makes different systems communicate. Without FHIR standards, organizations end up with systems that can’t share information effectively. It’s like trying to have a productive conversation where everyone speaks different languages.

APIs (The Connectors) APIs handle the actual data movement between systems. They function like the plumbing in a building – invisible but critical. Quality APIs mean systems share information seamlessly without manual file transfers or outdated processes.

Security Infrastructure (Non-Negotiable) Organizations that try to cut corners on security almost always regret it later. Proper encryption, access controls, and audit trails aren’t optional extras – they’re legal requirements and operational necessities.

Supporting Elements

  1. Current System Assessment 

Before making any changes, healthcare facilities need to understand what they’re working with. Many organizations discover systems during this process that nobody remembered installing or maintaining. Comprehensive mapping prevents unpleasant surprises later.

  1. Training Programs 

Staff will resist new systems if they don’t receive proper training. Effective training means comprehensive instruction, not just brief overviews followed by unrealistic expectations.

  1. Compliance Framework 

HIPAA and other regulations aren’t going anywhere. Smart organizations build compliance into their integration recipe from day one rather than treating it as an afterthought.

Preparation Steps for the Integration

To prepare for the integrations, you need to do the following:

A doctor holding a clipboard with a holographic EHR interface, showing checkmarks and data, emphasizing EHR interoperability's impact on patient outcomes.

Step 1: Complete System Inventory

Healthcare facilities should document every single system currently in use. This process often reveals surprising discoveries – like multiple software licenses for unused applications or forgotten databases that still contain important information.

Step 2: Data Flow Mapping

Organizations need to understand how information moves between systems. Where does patient data originate? Where does it need to go? What transformations happen along the way? Clear mapping prevents major problems during implementation.

Step 3: Standardization Planning

Picking data formats and sticking to them consistently across departments is crucial. When different areas use incompatible formats, integration becomes exponentially more difficult.

Step 4: Security Architecture

Security can’t be added as an afterthought. Organizations need to determine access requirements, data protection methods, and monitoring procedures before implementation begins.

Implementation Process

Phase 1: Pilot Testing (Start Small)

Successful organizations don’t try to integrate everything simultaneously. Starting with one small area – maybe lab results or appointment scheduling – allows teams to perfect the process before expanding.

Healthcare facilities that attempt everything at once often create complicated messes that take months to resolve. Starting small, proving the concept works, then scaling up produces much better results.

Phase 2: Gradual Expansion (Building the System)

Once the pilot runs smoothly, organizations can add more components gradually. Maybe radiology next, then pharmacy, then billing systems. Each addition should build on proven, working foundations.

Staff feedback during this phase provides valuable insights since they’re the ones using these systems daily.

Phase 3: Full Deployment (Going Live)

Organizations can now deploy across their entire operation. However, simply flipping switches and walking away isn’t wise. Close monitoring during the first few weeks allows for quick adjustments when needed.

Professional Tips From Successful Implementations

Managing Data Flow

Systems need to handle peak loads without failing. Healthcare facilities often discover that integrations working fine during normal periods struggle during busy seasons when patient volumes spike significantly.

Real-time decision support has become standard practice. Approximately 80% of healthcare providers now use EHR-based decision support tools for diagnoses and treatment planning. Integrations must handle these real-time demands reliably.

Strategic Timing

Major system changes during peak operational periods rarely go well. Healthcare facilities that schedule rollouts during slower periods can focus on making things work properly rather than managing crises.

Quality Assurance

Setting up checkpoints throughout implementation catches problems early. Testing patient matching accuracy, data integrity, and system performance during development costs far less than fixing issues after going live.

Healthcare-Specific Considerations

External Communication Needs

EHR integration represents just one piece of the communication puzzle. Healthcare facilities still need reliable methods for communicating with external partners, insurance companies, and regulatory agencies.

Many healthcare organizations continue using fax through the internet for secure document transmission. While it might seem outdated, this approach works reliably and meets compliance requirements.

Compliance Requirements

Understanding HIPAA fax requirements becomes important when fax communication forms part of the overall strategy. The question is fax HIPAA compliant frequently arises, and the answer depends entirely on implementation methods.

Infrastructure Decisions

Some organizations require hybrid approaches – cloud-based EHR systems combined with on-premise communication tools like a fax server for specific workflows. No universal solution works for every situation.

Investment Analysis

ComponentInitial InvestmentAnnual SavingsBreak-Even Timeline
FHIR Implementation$150K – $500K$200K – $800K12-18 months
API Development$100K – $300K$150K – $600K18-24 months
Security Infrastructure$75K – $200K$100K – $400K24-36 months
Staff Training$50K – $150K$75K – $300K6-12 months

Healthcare organizations that implement comprehensive integration strategies typically see revenue increases around 25% because they can identify and address care gaps and revenue opportunities that were previously invisible.

Image promoting cost savings from EHR integration, featuring a doctor with a tablet showing medical records, and text stating healthcare organizations save 0,000 annually per facility by reducing duplicate tests and errors.

Advanced Capabilities

AI Integration

Artificial intelligence in EHR systems can automate routine tasks, analyze patient data patterns, and support clinical decision-making. However, organizations should establish solid basic integration before pursuing advanced AI features.

Predictive Analytics

Some EHR-integrated AI systems achieve 95% accuracy in predicting patient disease progression, enabling proactive interventions. These capabilities only function effectively when the underlying data integration maintains high-quality standards.

Real-Time Monitoring

Comprehensive monitoring dashboards provide immediate visibility into system performance and clinical metrics. Like having command centers in critical operations, these dashboards ensure everything runs smoothly during peak activity.

Maximizing Integration Value

Workflow Enhancement

Integrated workflows should make clinical work easier rather than more complicated. When systems communicate properly, healthcare providers can make better decisions because they have access to complete, current patient information.

Patient Engagement

Modern patients expect greater control over their healthcare experiences. Effective EHR integration should provide patients with better access to their medical records, personalized health insights, and tools for proactive self-care management.

Performance Tracking

Organizations should establish metrics for measuring integration success across clinical outcomes, operational efficiency, and financial performance. Continuous refinement based on actual data produces ongoing improvements.

Troubleshooting Common Problems

Data Synchronization Issues

Systems occasionally fall out of sync despite careful planning. Automated monitoring and reconciliation processes help identify and resolve these problems quickly before they impact patient care.

User Adoption Challenges

Even excellent integrations fail when staff won’t use them properly. Addressing resistance through comprehensive training and genuine attention to user feedback prevents adoption problems.

Performance Bottlenecks

Continuous system performance monitoring helps identify bottlenecks before they affect patient care delivery. Preventing problems costs much less than fixing them after they impact operations.

Long-Term Maintenance

Regular Updates

Scheduled maintenance windows for updates and security patches keep systems running optimally. EHR integration requires the same regular attention as any other critical infrastructure.

Backup and Recovery

Comprehensive backup and disaster recovery procedures protect against data loss and system failures. The potential $30 billion in annual healthcare savings from improved interoperability depends on systems that stay operational.

Continuous Improvement

Feedback loops with clinical staff and IT teams ensure integration continues improving based on real-world experience. The best implementations evolve constantly based on user needs and technological advances.

A promotional image for Softlinx on EHR integration, featuring blockchain tech with a glowing cube over a circuit pattern, highlighting secure data sharing.

Getting EHR Integration Done Without the Headaches

EHR integration doesn’t have to become the overwhelming project that derails other priorities. Following proven recipes and taking systematic approaches leads to successful outcomes.

Healthcare organizations need communication solutions that extend beyond internal systems. Reliable external communication with partners, regulatory agencies, and other stakeholders requires proven, compliant technologies.

Softlinx understands that comprehensive healthcare communication strategies require more than just internal system integration. Cloud-based solutions that work seamlessly with modern EHR environments provide the secure, compliant connectivity that integrated healthcare operations demand.

Fore More:

  1. Why Cloud Fax is Changing How Businesses Handle Document Transmission
  2. Why Every Business Still Needs a Decent Fax Server
A fax machine with a telephone on a desk, set against a light blue background, used for secure document transmission.

Is Fax HIPAA Compliant?

Walk into most doctors’ offices today and you’ll probably spot that familiar beige box humming away in the corner – the trusty fax machine. It’s been there so long it practically blends into the furniture. But is fax HIPAA compliant?

The answer might surprise you. It’s not really about the fax machine itself. HIPAA doesn’t have a hit list of banned technologies. What matters is how you’re protecting patient information, whether that’s through smoke signals or the latest encrypted messaging app.

That old Xerox machine from 2003 is probably not cutting it anymore. But there are ways to fax patient information safely and legally. You just need to know what you’re doing.

What HIPAA Actually Cares About

HIPAA has three main things on its mind when it comes to patient data: keeping the wrong people out, tracking who gets in, and making sure information doesn’t get lost or stolen along the way.

Traditional fax machines weren’t built with any of this in mind. They’re basically just photocopiers that learned how to use the phone. When you send a fax the old-fashioned way, that patient information travels over regular phone lines with zero protection. Anyone with the right equipment could theoretically grab it.

Plus, there’s the whole paper trail problem. Or rather, the lack of one. How do you prove to a HIPAA auditor that only authorized people handled Mrs. Johnson’s lab results when your only tracking system is a handwritten log that half the staff forgets to use?

The storage situation gets messy too. Faxes pile up next to machines, sit in “urgent” stacks for days, or disappear into filing cabinets never to be seen again. None of this screams “secure handling of protected health information.”

A hand over tech icons with text from Softlinx stating a 2023 study found HIPAA violations from improper faxing cost ,000-.5M annually.

Where Things Usually Go Wrong

Most HIPAA violations involving fax happen because of simple human errors, not sophisticated cyber attacks. Someone dials the wrong number and sends patient records to a random business across town. 

The fax machine runs out of toner and incoming lab results sit in electronic limbo for hours. A stack of received faxes blows off the reception desk during a busy afternoon.

These are just the inevitable result of using 1990s technology to handle 2025 compliance requirements. The tools don’t match the job anymore.

Take the typical scenario where urgent test results come in after hours. With a traditional fax setup, those results sit unattended until someone checks the machine the next morning. If they’re abnormal values that need immediate attention, that delay could be dangerous. And good luck proving to regulators that you handled time-sensitive patient information appropriately.

Then there’s the verification problem. Most fax machines give you a transmission report showing the call went through, but that doesn’t mean the right person got it. Maybe the receiving machine was out of paper. Maybe it went to an old number that’s now disconnected. Maybe it printed successfully but ended up in the wrong hands.

Modern Approaches

Cloud fax services have basically rebuilt faxing from the ground up with security in mind. Instead of phone lines, they use encrypted internet connections. Instead of paper piles, everything stays digital with proper access controls.

The difference is night and day. When someone sends a fax through a modern system, the document gets encrypted before it leaves their computer. It stays encrypted while traveling to its destination. The recipient gets confirmed delivery, not just a “transmission successful” message.

Access controls mean only authorized staff can view specific documents. Everything gets logged automatically – who sent what, when they sent it, who opened it, how long they looked at it. If a compliance officer asks for records, you can pull detailed reports instead of frantically searching through filing cabinets.

Integration makes the biggest difference in daily workflow. Staff can send faxes directly from the patient management system without printing anything. Received documents flow automatically into the right patient files. No more walking back and forth to check if anything came in.

Most practices are shocked by how much time they save. One clinic estimated their staff spent 2-3 hours daily just managing fax-related tasks. After switching to a digital system, that dropped to maybe 20 minutes.

Old School Fax ProblemsModern Solutions
Paper jams at the worst timesNo physical hardware to break
Running out of suppliesDigital everything
Can’t find received documentsAutomatic filing and search
No idea if faxes actually arrivedDetailed delivery confirmations
Anyone can read what’s sitting thereRole-based access controls

Getting Your Practice Set Up Right

The transition doesn’t have to be painful. Most web portal solutions are designed to feel familiar to staff who are used to traditional fax workflows. The learning curve is usually pretty gentle.

Training tends to be the easy part. The harder challenge is changing ingrained habits. Staff who’ve been walking to the fax machine for years need reminders to use the new digital process. But once people get comfortable with the convenience, they rarely want to go back.

Document management becomes much simpler with proper systems in place. Important communications like patient safety reports can be tracked and followed up on systematically instead of hoping nothing falls through the cracks.

Setting up proper policies matters just as much as the technology. Staff need clear guidance on what types of information can be faxed, how to verify recipient details, and what to do when something goes wrong. Regular refresher training helps reinforce good habits.

A hand using a fax machine with text from Softlinx stating 75% of healthcare providers use fax per a 2024 survey, promoting modern HIPAA-compliant fax solutions.

The Compliance 

HIPAA fines are real consequences that can seriously damage a practice. Penalties start in the thousands but can climb into millions depending on how widespread and careless the violations were.

The investigation process alone costs time and money that most practices can’t afford to waste. Staff have to drop everything to respond to regulatory requests. Lawyers get involved. Patients start asking uncomfortable questions about whether their information is safe.

Business Associate Agreements add another layer of complexity. Any third-party service that handles patient information needs to sign one of these contracts acknowledging their HIPAA responsibilities. 

Traditional phone companies usually won’t do this because they’re just providing basic transmission services. Cloud fax providers understand healthcare requirements and structure their agreements accordingly.

Making Smart Choices

Cost considerations go beyond the monthly service fees. Traditional fax seems cheap until you factor in paper, toner, maintenance calls, and staff time. Hidden costs add up quickly when you’re constantly dealing with jammed machines and misfiled documents.

Reliability becomes crucial when you’re handling time-sensitive patient information. Modern cloud services typically offer better uptime than aging fax machines that break down at inconvenient moments. Plus, digital systems can route documents through backup channels if primary connections fail.

Integration capabilities vary widely between providers. Some offer basic fax-to-email services while others connect deeply with EHR systems and practice management software. The level of integration you need depends on your workflow and how much manual handling you want to eliminate.

Support quality makes a huge difference during the transition period and beyond. Healthcare providers need vendors who understand their unique challenges and can provide help when urgent situations arise.

Looking at the Bigger Picture

Healthcare communication is evolving rapidly. Fax might seem old-fashioned, but it’s still widely used because it works reliably across different systems and organizations. The key is making sure your fax setup meets current security standards.

Patients are becoming more aware of data privacy issues and asking questions about how their information is protected. Practices that can demonstrate robust security measures build trust and differentiate themselves from competitors who are still using outdated systems.

Regulatory requirements will likely become stricter over time, not more lenient. Organizations that address compliance proactively position themselves better for future changes than those who wait until problems force their hand.

A HIPAA-compliant fax machine with text from Softlinx stating a 2025 survey found 82% of patients prioritize data security, boosting trust with compliant fax systems. - is fax hipaa compliant

Time to Take Action

Most healthcare providers know their current fax setup isn’t ideal, but they keep putting off changes because other priorities seem more urgent. The problem is that HIPAA violations don’t wait for convenient timing.

Modern fax solutions eliminate most compliance headaches while improving day-to-day operations. The technology has matured to the point where implementations are usually straightforward and staff adoption is quick.

The question isn’t whether you should upgrade your fax capabilities – it’s how long you can afford to wait. Every day of delay means continued exposure to compliance risks and missed opportunities to improve efficiency.SoftLinx has helped hundreds of healthcare practices transition to secure, compliant communication solutions that integrate seamlessly with existing workflows. Your patients deserve better protection, and your staff deserves better tools. Let’s make it happen.

For More:
  1. Choosing Secure Fax Services for the Medical Industry
  2. How to Cut Costs with Electronic Fax Filing
  3. How to Email to a Fax Number?

Healthcare Workflows That Benefit the Most From Cloud Faxing

Healthcare leaders are promoting technology to transform workflows into efficient, digital processes. As healthcare organizations aim to increase interoperability and improve patient outcomes, they need to adopt digital tools that enable secure information sharing. Technology like cloud faxing solutions allows healthcare providers to streamline workflows and effortlessly comply with privacy laws. Despite the availability of advanced digital solutions, many healthcare providers continue to transmit protected health information (PHI) using outdated technology. For example, according to a 2019 survey conducted by the American Medical Association, physicians most commonly complete prior authorizations via fax or phone. Some doctors mail paperwork. Using traditional fax technology to share PHI with other healthcare providers or insurance companies welcomes compliance risks and workflow challenges. Staff must add steps to their workflow and manually send, retrieve or shred documents. Also, PHI might not land in the hands of authorized personnel when it’s faxed, potentially leading to a violation under the Health Insurance Portability and Accountability Act (HIPAA). Luckily, healthcare providers can eliminate the risks and hassles of traditional faxing methods and instead optimize their workflow with cloud faxing. Let’s look at how a cloud fax service improves healthcare efficiency and patient satisfaction.

Healthcare Workflows That Are Ideal for Cloud Faxing

Optimized workflows simplify communications between providers and enhance patient care. You can streamline administrative tasks and seamlessly gather clinical data by implementing cloud faxing in your facility. Here are healthcare workflows that can benefit most from cloud faxing:

1. Lab Requests

Labs may need a physician’s signature to draw blood or perform other tests so they can get reimbursed by a patient’s insurer. Healthcare providers often do not have labs in-house and have to outsource these services. As part of the process, physicians might print out lab request forms and hand them to patients. Cloud faxing allows physicians to skip the printing step and digitally sign and send lab test requests. Doctors can also receive lab results securely through their cloud faxing service and not have to worry about the documents getting lost or seen by others.

2. Pharmacy Refills

Pharmacies require a physician’s signature to dispense controlled substances. Some systems may not recognize a digital signature, which can delay medication refills. Advanced cloud faxing technology can remove the barriers associated with outdated systems and improve communication between pharmacies and providers overall.

3. Prior Authorizations

Healthcare providers handle an overwhelming amount of forms and supporting documents to obtain prior authorizations from insurers. Physicians might transmit lab results, imaging reports and patient information to insurance companies every day. According to data released by the Council for Affordable Quality Healthcare (CAQH), healthcare providers could save 14 minutes per prior authorization transaction by conducting these tasks electronically. Cloud faxing is the ideal solution for accelerating prior authorization processes.

4. Imaging Reports

Many radiologists still use traditional faxing methods to send diagnostic reports and images to referring doctors. These materials and their timestamps need to be added to patient files. Cloud based faxing automatically adds audit trails to each transmission and doesn’t require staff to scan documents into their electronic health record (EHR) system.

5. Referrals

Primary care physicians regularly need to send referrals to specialists. Cloud faxing allows physicians to send referrals directly to an ancillary provider’s EHR system. Likewise, specialists can easily transmit patient data to the referring doctor’s cloud fax service. Through cloud faxing, doctors can help their patients get the care they need faster and with fewer headaches.

Benefits of Cloud Faxing for the Healthcare Industry

Cloud faxing for healthcare providers offers greater security than traditional methods, so you can feel assured that your practice is compliant with privacy laws. Cloud faxing is also a much more efficient way to send faxes, helping your practice save on labor and supply costs. Overall, cloud faxing benefits include:

1. Eliminate Inefficient Workflows

Cloud faxing is as easy as sending and receiving an email. It can reduce manual paper handling and all the related inefficiencies. For example, with cloud faxing, staff can integrate faxes into their EHR system, removing the need to scan documents, manually enter data and shred papers. According to the CAQH, healthcare providers could save over a million labor hours per week by completing manual tasks electronically.

2. Reduce Compliance Risks

Healthcare organizations are required to comply with HIPAA and protect their patients’ privacy. Yet, when practices use traditional faxing methods to send and receive PHI, they put patients’ privacy at risk. Sending faxes the old way means documents can get lost, sent to the wrong location or left out in the open. Cloud faxing eliminates the risk of losing documents as they travel from one provider to the next. Plus, cloud faxing systems feature HIPAA-compliant safeguards to give healthcare providers peace of mind.

3. Decrease Costs

With cloud faxing capabilities, you no longer have to pay for paper, ink, ongoing maintenance or dedicated phone lines. You’ll also save on labor costs because staff can work more efficiently when they send faxes through the cloud.

4. Increase Mobility

Cloud faxing allows physicians and staff to send or receive faxes anywhere they have internet access from any computer or mobile device. Doctors and nurses can respond quickly to transmitted information because they can access it immediately.

5. Support Interoperability

Today’s healthcare providers can benefit from technology that enables seamless data sharing and promotes interoperability, such as cloud faxing. Imagine a doctor needs to send a patient’s records to another provider immediately. Rather than needing to print out paper copies of a patient’s information, they could instead use cloud faxing to transmit data directly from their EHR, saving time and helping the patient get treated faster.

6. Improve Patient Satisfaction

When healthcare providers have efficient workflows, they can respond to patients’ needs quickly, spend more time with them and focus on providing excellent care. Providers can use cloud faxing as a tool to improve operations and boost patient satisfaction overall, even as they welcome more patients into their practice.

Tips for Healthcare Workflow Improvement

An improved workflow has profound benefits for patients and staff. An optimized workflow reduces work-related stress, improves clinical outcomes and increases revenue. Here are tips for refining your practice’s workflow:
  • Identify waste: Analyze your workflow and look for steps that aren’t valuable to your patients or practice. For example, if you ask patients questions that a medical assistant just asked, you’re taking wasted steps. After you identify wasted steps, you can work to eliminate them.
  • Upgrade communication systems: Outdated communication systems slow staff down and add frustration to daily processes. To improve workflow significantly, focus on implementing modern communication technology in your office. This also includes replacing paper-based processes with digital alternatives. With new technology, you and staff can enjoy greater mobility and flexibility.
  • Improve scheduling procedures: You can reduce downtime in your practice by changing the way you handle patient scheduling. For example, allowing patients to manage their appointments through your EHR system or sending text reminders can reduce no-shows and increase patient satisfaction. You can also ask patients to access a patient portal and complete registration forms before their appointment, and decrease employees’ workloads as a result.

Improve Your Healthcare Company With Cloud Faxing

Cloud faxing does more than save your healthcare organization time and money. With cloud faxing, your staff can find relief from compliance risks and inefficiencies, allowing them to prioritize patient care. If you’re ready to implement cloud faxing in your office, we’re eager to help you at Softlinx. At Softlinx, we offer ReplixFax — a HIPAA-compliant cloud fax service for healthcare. ReplixFax provides easy-to-use features to help you quickly and securely send, receive and file faxes on your computer or mobile device. To learn more about ReplixFax Cloud Fax Service, contact us today or request a quote.
Image of a laptop with a graphic of a cloud representing cloud technology

8 Ways Cloud Fax Boosts Interoperability in Healthcare

Faxing has traditionally played a prominent role in the healthcare industry. One private survey suggests that faxing accounts for up to 75% of medical communications. Many insurance companies require claim submission by fax, even though this technology is outdated and often frustrating for healthcare providers to work with because of its inefficiencies and security vulnerabilities.

Cloud faxing offers an appealing technological solution. It enhances the efficient and secure exchange of data to help different healthcare partners communicate more reliably.

One of cloud faxing’s main benefits is the interoperability it allows. Because of their centralized nature and broad compatibility, cloud fax services allow different healthcare providers to exchange information seamlessly across various digital platforms and software.

8 Ways Cloud Fax Boosts Interoperability in Healthcare

Cloud fax and interoperability in healthcare go hand in hand. Migrating to a cloud service helps boost interoperability over different technological platforms in several critical ways:

1. Facilitating Communication Between EHRs

In the last couple of decades, healthcare facilities have increasingly adopted the use of electronic health records (EHRs) as secure, private ways of recording and storing sensitive patient information. The design of cloud faxing services makes them compatible with a range of different EHR systems and allows for effective electronic communication and a seamless exchange of vital patient data.

Ideally, EHRs would function as examples of beneficial interoperability technologies, enhancing communications between providers. But despite the widespread adoption of individual EHRs in healthcare, interoperability challenges remain. According to the Office of the National Coordinator for Health Information Technology, as of 2017, only 41% of U.S. hospitals could send, receive, find and integrate patient information electronically to and from outside providers.

This low figure persists even though 96% of all hospitals have adopted a certified EHR. However, the use of easy-to-integrate cloud faxing technology is a promising step toward convenient, widespread interfacility communication.

2. Enabling Direct Embedding Into EHRs

One of the reasons cloud faxing works so well to provide interoperability between different EHR systems is that it enables healthcare providers to embed the cloud faxing system directly into their EHRs. Specific application programming interfaces (APIs) exist to integrate data from faxes automatically into the EHR.

When multiple healthcare facilities have cloud faxing embedded in their EHRs, they gain the ability to send, receive and store faxes easily within their systems and send data to others while keeping files secure. They can deliver documents like clinical summaries and lab results without requiring providers to print paper documents or send them over unsecured lines. They can even add bar codes to their transmissions for more convenient and secure routing.

3. Centralizing Data Storage

Cloud fax technology enables providers to view user healthcare documentation in a single centralized repository. This centralization allows for the timely use of data and streamlines access for users as long as they have the correct authorization. Especially in smaller or more rural practices that may not yet have implemented EHRs, using a centralized cloud faxing system can allow some of the same access and data-sharing capabilities. The additional benefit is that cloud fax services are generally much easier to implement and learn than EHR platforms.

4. Enabling Multi-Device Access

Because cloud fax systems store their data in the secure cloud, this information is accessible from various authorized devices, from desktops to laptops to tablets. This flexibility increases interoperability by allowing healthcare providers to work with the service regardless of the type of technology they use in their practices.

5. Providing Structured Data

One of the shortcomings of traditional communications is their lack of consistent structure. Incompatible pieces of infrastructure, whether physical or digital, can impede effective information transmission. One facility may not have the necessary hardware to communicate with the next, or paper and digital communication and storage systems may not integrate. Cloud faxing systems’ consistently compatible structures ensure a range of facilities can access and use the same information.

6. Increasing Efficiency

When multiple healthcare systems need to work together, maximizing efficiency is essential for streamlining processes and keeping one system from holding up information exchange. Cloud fax systems are highly efficient. They minimize the need for physical record keeping, scanning, filing and waiting, as well as manual data integration and the destruction of sensitive hard-copy records. Their integration capabilities also help reduce the inefficiencies that occur when facilities must expend extensive time and effort figuring out how to get one system to work with another.

7. Ensuring Security of Sensitive Information

A healthcare facility that prides itself on full Health Insurance Portability and Accountability Act (HIPAA) compliance may be reluctant to transmit data to a less compliant system. The second facility may have some privacy protections in place, for instance, but be unable to ensure complete end-to-end encryption of sensitive data because it uses traditional faxing. Communication delays between the two may occur as the facilities attempt to provide an acceptable level of patient data security in their transmissions.

Cloud faxing systems are fully HIPAA-compliant and ensure end-to-end encryption of sensitive data. They can restrict access to authorized users and provide audit access only to official IT departments. Providers that work within a network of these systems gain the peace of mind of knowing they’re doing their part to protect patient privacy by promoting secure data exchange in healthcare.

8. Archiving Information for Future Use

Cloud fax systems archive all data that passes through them. Authorized users can search for the information at any time using keywords, tags, dates or other identifying information. In the past, having to call or fax another facility might have represented a barrier to information access. Providers might have let these tasks slip through the cracks because of time pressures, making cooperation between healthcare partners more difficult. Centralized cloud fax services make access to old data much easier and promote information sharing.

Make Softlinx Your Trusted Source for Healthcare Cloud Faxing

To see the benefits of secure, reliable cloud fax solutions in your healthcare practice, contact Softlinx.

Our fully HIPAA-compliant healthcare cloud faxing services provide secure communication options to help you make your information management more efficient. We can help you meet your security compliance requirements while increasing interoperability between your practice and other facilities you communicate with. You can focus less of your energy on transmitting data and more on the critical work of patient care.

Our responsive, knowledgeable service teams offer customer service and support 24 hours a day, seven days a week. We offer a free 30-day trial service so you can try our cloud faxing platform before you buy it. We can also provide a free consultation for your business — we’ll help develop a cost-benefit analysis of migrating to a cloud service so you can weigh the pros and cons before committing.

Get a quote today, or contact us to learn more about how cloud faxing can help you upgrade your technology and secure healthcare data sharing.

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How to Cut Costs with Electronic Fax Filing

Faxing is an essential mode of communication and document transmission for many companies across the world. It’s one of the most secure and convenient ways to transport a document from point A to point B and is a safer method of sending private data than many alternatives. But with the latest technological improvements and a newfound focus on software over hardware, the traditional fax system is outdated. However, electronic fax filing is a direct alternative that takes the convenience and security of faxing and consolidates it with your internet-based workflow. By migrating to cloud services rather than continuing with outmoded legacy units, you’ll save your company money and time while promoting increased productivity among your employees. This guide will take you through some of the top reasons to switch to electronic fax filing and explain how your business can benefit from cloud services.

What Is Electronic Fax Filing?

Many industries use fax services to transmit information. It’s been a staple of offices around the world for the past few decades and remains a popular method of sending and receiving documents and data. But with the advancements in cloud-based services and software technology, the traditional methods have been decreasing in popularity, and more companies are turning to alternative options, like electronic fax filing.

Online faxing — also referred to as online cloud faxing, electronic fax filing or e-fax — is one of the top options, directly resolving many issues related to traditional faxing and providing multiple benefits as well. It’s a reliable form of data transmission that uses internet services, rather than telephone lines, to send transmissions, and they can save businesses a significant amount of time and money.

The goal of any e-fax solution is to virtualize and streamline your communication processes. Traditional faxing systems are prohibitive and can often hold your employees back. They require the sender or receiver to be on-premises, can only process one job at a time and leave a few security risks unchecked. While they were the best option for security at one point, advancements in business technology and software have allowed for a much safer and more capable process.

By using a cloud fax service, you can allow your workers more freedom and provide them with a system that integrates smoothly into their workflow. The electronic fax filing software provides each individual with a dashboard that’s accessible anywhere that has available internet access. They can send and receive faxes with ease and process multiple requests simultaneously, all while remaining compliant with industry security standards.

Online cloud fax is an excellent choice for companies in every industry, especially those that have to send confidential or sensitive documents back and forth. Many of these businesses are also subject to restrictions that prohibit them from sending private data via email or any other unsecured medium. For example, healthcare companies must observe and comply with HIPAA, which requires them to send sensitive information through secure online channels and restricts sending it in email format.

However, electronic fax filing makes compliance easy, as it’s more secure than email and traditional faxing. Sending faxes through online channels, rather than telephone lines, allows for encryption and ensures the information goes directly to your recipient. The document will safely sit in their inbox until they are ready to open and download it.

How Do You Use Electronic Fax Filing?

The process of using cloud fax services is relatively simple, especially if you’re familiar with the cloud. It’s a method of virtual hosting where a provider uses remote servers to store, process and access data, allowing your company to use the servers as a replacement for on-premises units. Moving your servers off-site is valuable, as it takes pressure off of your IT department, promotes cost savings and simplifies your workflow.

The faxing part of the equation is relatively similar to standard faxing, so there isn’t much of an understanding gap when you migrate from one to the other. Using cloud services can make the process simpler for most employees, reducing the amount of time you spend faxing and increasing overall productivity.

To use online faxing, you must first find a reliable provider like Softlinx. Once you’ve installed the relevant software and are on a service plan, you can begin faxing. Sending information is as easy as uploading your documents to the e-fax solution and inputting your desired recipient’s fax number or email. The software works to encrypt your data and transmit the documents to the correct address, providing your team with an easy way to send data, receive faxes and remain compliant.

Traditional Faxing vs. E-Fax

While traditional faxing has been the standard for years, e-fax use is gaining popularity. Online cloud faxing services are widely considered a stark improvement to the outdated traditional process, and companies that migrate to the new and improved version are seeing several benefits.

Here are the major differences between the traditional method of faxing and online fax services:

Traditional Faxing

Traditional faxing is an older form of transmitting documents, and it hasn’t changed much since it’s original inception. Still, many companies have used it as a reliable form of sending and receiving information in the past.

Some of the main characteristics of traditional faxing include:

  • Requires supplies: To send and receive traditional faxes, you have to keep your office stocked with the proper kinds of paper and toner. They enable you to send and receive faxes, and keeping the units filled is essential to transmitting data.
  • One fax at a time: Legacy faxes can only send or receive one document at a time. While that might be acceptable for small businesses that only send a few faxes per day, it can be a nuisance and cause a decline in productivity for larger companies and enterprises.
  • Decent security: Since the beginning of faxing services, the process of transmitting information through fax has been a reliable and relatively secure way to send or receive data. However, it does leave some risk, as printed faxes remain open and available in a tray until the recipient files it safely. Also, every fax prints as a physical document, making the information susceptible to loss and requiring your employees to scan it to create a digital copy.
  • On-premise system: Traditional faxing systems require your company to host your services on-premise, meaning you must have any necessary hardware internally. Additionally, maintenance and repairs are the responsibility of your IT department.
  • Telephone service: Landline telephone services were much more popular during the early days of fax systems. Legacy units require telephone lines to transmit information to the recipient. As companies are moving away from using traditional telephone providers, they’re also moving towards cloud-based fax systems.

Electronic Fax Filing

While it does follow the same premise as traditional faxing, e-fax has a few significant advantages. Overall, it’s easier to integrate with the rest of your processes and workflow and can help you boost your company’s productivity while decreasing costs.

Some of the main characteristics of implementing an online fax service include:

  • Direct downloading: Rather than printing as the sender transmits data, the recipient can download the files directly to their computer as a secure file. They can print the document if necessary, but the system doesn’t require it. However, the services are also backward compatible, meaning even legacy systems can decode the transmission if your recipient doesn’t use cloud services or requests you send to their fax number.
  • Simultaneous fax capability: Since cloud faxing uses internet servers rather than telephone lines, the systems allow your employees to send or accept multiple faxes simultaneously. All they have to do is submit multiple documents or multiple fax jobs to the software.
  • Excellent security: Where traditional faxing creates physical copies for anyone to see, online cloud faxing is about the safest way you can send sensitive data. It doesn’t print upon receipt. Instead, once you send a fax through the cloud server, it goes directly to the recipient’s inbox, encrypted and protected by their computer and email passwords. It removes the risk of accidental loss or theft from the equation.
  • Off-premise system: When you partner with an online fax service provider, you have the advantage of the off-premise system. This shift means you won’t have to store, maintain or stock any hardware or supplies for the sake of faxing. You can complete every function from a computer, and your IT department won’t have to worry about resolving fax issues or preventing downtime. The off-premise setup also means e-fax costs are significantly lower than traditional systems.
  • Versatility: As long as you have a secure internet connection, you can send and receive faxes from anywhere. The cloud servers allow your employees to fax from their work or home computers, tablets or smartphones. There’s no need to access a physical fax unit or wait for each document to go through individually.
  • Internet service: Every company uses internet services. As the need and desire for integration increases, the cloud is becoming a more popular tool. With the development of Voice over Internet Protocol (VoIP) and Fax over Internet Protocol (FoIP), cloud-based services have nearly eliminated the need for telephone lines, consolidating all communication functions to online dashboards and off-premise centers. Cloud fax services are no different, integrating your faxing capabilities with your online software and workflow.

How Online Faxing Cuts Costs

Beyond all the benefits online faxing provides your employees and your company as a whole, migrating to cloud-based services can also help you significantly cut costs. And the savings begin as soon as you switch. By creating a less expensive faxing system for your employees, you’ll boost your budget and promote productivity, regardless of the industry you serve.

Here are several reasons why using cloud services is a fax cost-saver:

Hardware

With traditional faxing, you need specific hardware to support your document transmissions. To send or receive faxes, you need to be near the equipment, and to send information immediately, you have to make sure no one else is using the device at the same time.

With online faxing, you won’t need to rely on hardware at all. Cloud services move all of the physical elements off premises, meaning there’s no line to send a fax, and you don’t need to commit storage space to legacy units. You’ll save in several ways by moving off-premises, including creating more usable space, reducing your electricity usage and avoiding the need for costly repairs or IT department fixes.

Maintenance

Speaking of your IT department, using cloud-based faxing means they won’t have to spend their time on maintenance. In traditional systems where hardware is necessarily internal, your team is responsible for any repairs, replacements, software upgrades and bug fixes. More severe issues can cause costly downtime and prevent your employees from getting their work done. You also have to factor any replacement parts and labor into your budget.

When you migrate to online faxing, your IT team no longer has to provide regular maintenance or be responsible for repairs. The service provider you partner with takes on those responsibilities. They ensure that if any issues arise, they deal with them quickly and effectively. With no need to maintain legacy units, you can save money on hardware, IT costs and the risk for downtime.

Supplies

Office supplies can rack up significant costs when you’re using them regularly. Traditional faxing requires you to order enough paper and toner to support the number of faxes you send. If your employees collectively send a large number of faxes per day, your fax expenses can use a large portion of your supply budget.

Since e-fax services allow you to move all hardware off-premises, you can cut down on the supplies you order each month, significantly decreasing your spending.

Services

Consolidating your faxing to your existing online service allows you to send and receive faxes through your high-speed internet, removing the need for a separate telephone carrier or line plan. Faxing through the traditional method requires you to pay for a telephone line, and if you don’t already have one or send a large number of faxes, you’ll often need an independent line for the fax alone. Without a separate plan for your phone line, faxing can interrupt or affect the quality of calls.

This extra plan can drive up your expenses. An individual telephone fax-only line can cost your company hundreds of dollars per year on average, without the addition of any long distance charges.

Since cloud services operate solely online, you can use your current high-speed internet service. You may also have versatile payment options depending on how often your company sends faxes.

Power

When it comes to saving costs, reducing your electricity bill will both decrease your expenses and do the planet a favor. Legacy fax systems typically use a significant amount of electricity each day, as you have to leave them running to accept calls and receive documents. While they sit in standby mode, they use energy and drive your bill higher. If your employees send and receive a large number of faxes daily, it can raise your electricity bill significantly.

Cloud-based faxing helps you decrease your electricity bill and bring your power usage down, reducing your company’s carbon footprint. By moving your systems off-premises and relying on your high-speed internet services rather than a telephone line and internal hardware, you’ll cut a portion of your electricity costs.

Also, when your systems are directly connected to your office’s power, your units are susceptible to any outages or weather interference your building experiences. If your faxing is on-premises, this can mean an inability to send and receive documents until the outage is resolved. With cloud services, your employees can continue conducting business off-site through laptops, home computers or any other smart device with an internet connection.

Why Choose Softlinx?

When it comes to choosing a cloud fax service provider, it’s essential to partner with a company that has your business’s best interests in mind. Softlinx ReplixFax is an excellent way to migrate to cloud faxing while reducing your fax costs significantly.

1. Easy Migration

With Softlinx, electronic fax filing is easy and fast, allowing you to get back to work and start saving in no time. Our customer support will provide your company with same day service, shifting your system from on-premises faxing to a virtual cloud server with no delay.

Softlinx also has a variety of plans to suit every need and budget. We let you decide whether you want to pay as a monthly or annual subscription and flexible plans to allow for shifts in faxing volume.

2. Straightforward User Interface

Softlinx’s services include a full suite of electronic fax filing tools, all of which integrate into your current systems with ease. With our full suite, you can receive and send faxes through a multitude of mediums, including PC and mobile web interfaces, email providers and Windows applications. There’s virtually no learning curve, and with minimal training needs from your staff, you’ll be able to shift entirely to cloud faxing quickly.

Our fax services also include an easy-to-use web portal, which allows you to manage users and conduct internal user-related administrative tasks, while we take care of the system-related administration efforts.

3. Powerful and Secure Systems

For companies that need to meet specific data regulations, secure faxing is essential. Softlinx Enterprise Cloud Fax Service is compliant with government and industry regulations, including HIPAA and PCI-DSS. When you send documents through our secure servers, we secure the information throughout the transmission process and host it in a reliable data center using AES-256 bit encryption standards and continual virus scanning.

While traditional faxing may present a significant amount of downtime or force your employees to wait for service availability, our systems are consistently up and running, ready to take on any amount of transmissions. Our cloud infrastructure supports far more than the traditional fax systems, providing you with continued service availability and limited disruption.

4. Advanced Customer Support

If you have any service issues or questions, response time makes all the difference. With fast responses and real-time performance monitoring, Softlinx ensures your systems are running smoothly, and our service infrastructure is error-free. If we detect any complications, our servers send out an immediate notification, allowing our team to take care of the issue fast and providing maximum uptime and availability.

At Softlinx, we also offer 24/7 technical customer support to handle your problems as soon as they arise. You can get in touch with our support team by way of email, phone and web conferencing at any time, whichever medium best suits your needs.

Upgrade to Online Cloud Faxing With Softlinx

The future of fax is cloud-based. Migrating to an electronic fax filing solution will bring your company to a new level of communication, and Softlinx is here to help you make the change. With our versatile, competitive and comprehensive systems, your employees will see higher levels of productivity with almost no learning period. Meanwhile, you’ll benefit from lower costs, increased uptime and data security.

Start your transition today with Softlinx — fill out our form for a free quote or contact us with any questions.

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How Do You Fax Over the Cloud?

Though many may believe that faxes are dying out, the truth is that they are evolving. Cloud faxing falls under many different names, including virtual faxing, online faxing and web faxing. More and more businesses are turning to cloud solutions for storage and communication, and faxing is no exception. According to a 2017 survey from the International Data Corporation (IDC), 90 percent of fax users have integrated or are evaluating the integration of fax with other technologies, like cloud usage. It’s become the new norm for faxing, which is still used by many businesses as a means of secure communication.

Cloud faxing is incredibly easy to use and often is no more complicated than sending an email. Due to its simplicity, reliability and cost-effectiveness, sending a fax over the internet is becoming more and more popular as a safe and efficient solution for a variety of business needs.

But what exactly does cloud faxing entail? What kinds of materials do you need, and how do you send an online fax in the first place? We’ll go over all of this and more so that you know how to send a fax over the web and what it’s all about.

What Is the Cloud?

The cloud means various things to different companies, and it is the foundation for many of them. Traditionally, when you need to access or store a file, you store it on a local server. This storage could be the hard drive in your computer or a network that business computers are linked up to. In either case, the connection is often hard-wired.

In the cloud, this is all stored elsewhere. Someone else manages and maintains the servers, which could be halfway across the world. Many businesses opt to outsource their storage solutions, and others, mainly large enterprises, will keep a data center for many locations. Then, when you need to access something, you start up a series of protocols over your internet connection to call up the files you need. Usually, on the user’s end, those protocols are as simple as clicking on a preview picture of the document you want. Think about using Google Docs and selecting an image to open it. Clicking on it pulls the file from storage in a server far, far away and displays it through your Internet connection.

Google Docs, Amazon Photos, Apple’s iCloud, e-mail and even Netflix are all examples of cloud-based services. They are typically straightforward to use, and the experience is almost no different for the user than if the data was on a local server. Not only does cloud computing free up space on local servers, but it also makes your information more accessible. Documents and photos are available from any device that has an Internet connection. This flexibility is part of the appeal of a cloud-based fax system — you can send or receive a fax over the cloud from nearly any device at any time.

Why Fax Over the Cloud?

So what does the cloud mean for faxing? One of the primary reasons that businesses use fax is because faxing is a secure, legal method of communication perfect for sending and receiving sensitive documents. Cloud-based faxing is also cost-effective, as you don’t need to overburden IT personnel to take care of a server or worry about the up-front expense of the necessary hardware.

Cisco found that cloud data centers will process 94 percent of workloads and compute instances by 2021. The cloud’s compatibility and simplicity make it an excellent solution for many businesses. Some of the draws for enterprises include the fact that the system is easy to archive and scalable. Since faxes deliver as an image, documents are archivable, and you can access your history of deliveries through any internet connection. Cloud systems are also scalable, so if a company is growing, the cloud can quickly adopt new members. Adding new users is simple.

On a user level, faxing over the cloud is often preferable for several reasons. It is:
  • Simple: An email-integrated fax system that is more accessible and easier to use was the most-cited reason for growth in fax usage, according to the IDC. The ease of use helps reduce the need for extensive training.
  • Accessible: Not only does a cloud-based system streamline the process in an office, but it also allows for more accessibility. People working remotely often don’t have access to separate fax networks, so faxing over email makes it a viable option.
  • Reliable: With cloud faxing, you can still get secure, reliable faxing without a cumbersome process or extensive costs. If you have the internet, you have faxes. This availability also allows you to get away from busy signals and connection issues. Softlinx, for example, has nearly 100 percent uptime, making faxing much less frustrating.
  • Secure: There are different levels of security with cloud faxing, and sensitive documents need a dedicated method of secure transfer. Secure faxes are sent more safely, through encryption and a protected server that keeps your information safe, whether it is incoming or outgoing. This security means that you can send confidential records, test results, purchase orders and other sensitive documents with confidence. Your file itself is also protected from prying eyes. In a crowded office, it is easy for faxes to get lost or for passersby to see them accidentally. With cloud faxing, your document goes straight to its recipient, who sometimes needs to log in with a dedicated username and password.
  • Trackable: Each fax gets tracking data that you can follow up on, and you can receive notifications when your documents are opened and delivered. This information makes it easy to keep an eye on important details.
  • Archivable: Another bonus is that faxed documents are simple to archive since they typically save as an image file. When received, the fax server decodes these signals into something that you can read, usually an image file. What this means is that you can save the documents easily to your local network or in the cloud if you need to. All of your data is logged, and you can view your transmission history as well.

What Do You Need to Fax Over the Cloud?

Sending a fax over the cloud requires three things: a device with an internet connection, an email address and a cloud-based fax service.

Softlinx offers several access options. Email is the simplest one. When you register your email with our service, you can then send faxes from any mail client. From a web browser like Chrome or Firefox, you can access our ReplixFax application, where you can send and receive secure faxes. You can also download a desktop program or integrate our code into existing business applications. By integrating ReplixFax, you can streamline the process further, making it fast and straightforward to fax off a document securely.

If you need to send a printed document, you can use a multifunction printer that has fax over internet protocol (FoIP) capabilities to digitally fax it. Sending faxes between two FoIP machines is comparable to sending an email.

How to Send a Fax Online

Sending a fax online is a simple process and is often as easy as sending an email, but there are several different ways you can do it. Your data can range from scanned papers to Excel documents, and you can open them via a wide range of access options.

1. Email

Before trying to send a fax via email, it’s important to remember that the link must be supporting TLS/SSL encryption to ensure the security of email-based fax job submission. Otherwise, the fax job transmission may not be secure or suitable for sensitive documents, such as patient records, payment information and other confidential data. With that said, email-to-fax is one of the fastest, easiest methods for faxing a document, and you can even send them from a mobile device.

If you’re sending a fax using an email-to-fax interface, you can attach native files such as the ones listed below if the cloud fax server is capable of converting attachment documents in native file formats:
  • Adobe Portable Document Format (PDF)
  • Microsoft Office Word (DOC, DOCX), PowerPoint (PPT, PPTX) and Excel (XLS, XLSX)
  • Plain text (TXT)
  • Tagged Image Format (TIF)
  • Hypertext Markup Langauge (HTML)
  • Rich Text Format (RTF)
  • Postscript (PS)
  • JPEG (JPG)
  • Graphics Interchange Format (GIF)
  • Bitmap (BMP)

The next step is to enter in the information of your recipient. The formatting may differ from service to service, but most are similar. With ReplixFax, you address a new email to (fax_number)@(org_id).rpxfax.com. (Fax number) is the fax number of the person you wish to send your fax to, and the (org_id) is your organization’s name. Then, attach the document you want to fax and hit send. The fax request is submitted to the cloud fax service, where it is translated into a format that the recipient’s system can read. Regardless of the method that your recipient uses to receive faxes, you can be sure that your document will reach them with this process.

You’ll typically receive an email notification when your fax is successfully delivered. If you want to check up on your fax, you may also search and view it using your web fax client application.

2. Print to Fax

Another way to fax is to install a Print2Fax driver. These drivers make the faxing process similar to printing a document. On a Windows PC, Print2Fax installs as an application and appears in the list of printers. When you’re ready to fax something, hit print and select the ReplixFax Print2Fax printer. This selection converts the document to a fax file and opens the application. From here, you can enter your recipient’s fax number, along with any cover pages, additional documents or scheduled delivery times.

In the Print2Fax application, you can check in on the fax status and review your delivery history as well.

3. Web Fax

From a web browser, you can securely log in to your ReplixFax web portal through www.rpxfax.com and navigate the interface. You’ll be prompted to upload your document, enter the recipient’s number and select your cover page. The web client also allows you to view your sent faxes and their statuses, along with a personal phonebook.

4. Broadcast/Mail-Merge Fax

If you need to send a fax to multiple recipients, a broadcast fax is the way to go. This feature is available through the ReplixFax web portal and can send a document to thousands of people at once. Under the “Broadcast” tab, upload your fax recipient file and the file you need to send. Once sent, you can view the statuses of the faxes and download an Excel file with the job details. ReplixFax Mail-Merge feature is also available for you to fax a customized document for each recipient to thousands of people at once.

5. Folder Fax for Outbound Faxing

A feature like folder faxing allows you to automate the process of faxing documents using a Fax Loader utility program. This program polls designated network folders and looks for fax parameters like a recipient number and fax documents to submit to the cloud service. You can configure this tool to work with a variety of options to automate outbound faxing with no manual intervention.

6. Delivering Inbound Faxes to Network Folders

ReplixFax enables you to get your inbound faxes delivered to network folders with the ReplixFax Delivery Manager utility. This program allows you to establish fax document delivery rules in a flexible way to create network folders and file names based on selected fax metadata.

7. Secure Faxing

Part of the reason faxing became so popular is because of its security, and online faxing doesn’t skimp on this feature. It’s also crucial for operations in industries like healthcare and finance, where you need to stay compliant. Softlinx offers a cloud fax service that is compliant with HIPAA and PCI DSS, uses encryption to protect your data and hosts your information in the cloud at a secure data center that are annually audited and publishes SOC 2 reports for security, reliability and compliance.

Secure faxing is simple and can be done through email, business applications via fax APIs, a web portal, a multi-function printer or a Windows desktop application. The submission to Softlinx is encrypted to keep your information safe. Both outgoing and inbound faxes are secure and encrypted. They can be delivered via the web portal, Windows applications, business applications through fax APIs and your email inbox. You can also receive secure faxes directly to your shared network folders, safely behind firewalls.

Partner with Softlinx for Reliable Online Faxing

Online faxing has grown in recent years — and for good reason. It is fast, efficient and simple, making it easy for any employee, whether they grew up in the digital age or have just purchased their first smartphone, to jump in right away. Users can send files from any internet-connected device and send a variety of data types with fewer reliability problems. Online faxing is also secure. Softlinx is entirely HIPAA compliant and boasts robust security protocols for all secure documents.

Moving faxes to the cloud has a wide variety of benefits for both businesses and their employees. We’ve worked with some of the biggest names in technology, like Dialogic, Microsoft, Dell, Cisco and IBM, to bring state-of-the-art secure fax solutions to businesses of all sizes. For more information on how to fax over the cloud or assistance with Softlinx programs, please reach out today.

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Why You Should Switch To Cloud Faxing From Manual Fax

Cloud faxing solutions eliminate your dependence on paper-based manual faxing method, which is not only inefficient but also exposes your business to security and compliance risks, or an in-house fax server system, which requires internal IT resources for continued system maintenance and managing telecommunication lines.

Yet it’s not only the glistening potential to communicate in a contemporary manner that explains the appeal of corporate cloud faxing. Using cloud faxing services brings quantifiable benefits to organizations — and in most cases, costs less while actually increasing fax functionality and service flexibility.

Make an informed decision on your organization’s preferred faxing method by reviewing the pros and cons of outdated faxing methods, which relies on physical fax machines and/or on-premise fax servers vs. state-of-the-art cloud-based faxing.

Pros and Cons of Traditional, On-Premise Fax Machines and Fax Servers

On-premise fax machines use phone lines to send analog-based signals of files to its recipient. And while the inspiration for this model dates back to the mid-1800s, its modern interpretation in today’s physical fax machines isn’t without a few advantages. On-premise fax server has been widely used by most business organizations to increase office productivity and save costs, while reducing their dependence on manual fax machines and paper-based process.

Major pros and cons of using a manual fax machine or an on-premise fax server are:

1. Pro: A Physical Fax Line is More Sheltered From Cyberattacks

Fax machines sit rather low on the list of enterprise security threat vectors. 

Hackers attempting to overtake a physical fax line must attack the signal code at its point of transmission. This means they must somehow know the exact time a fax is being sent, down to its millisecond. Malicious attackers must also somehow gain access and override all three of the machine’s data, session and image/page layers to make signal changes and therefore alter files.

In total, the attack surface of a traditional fax machine is relatively narrow, especially when compared to lateral security threats introduced by the growing internet of things (IoT).

2. Pro: Considered Business Critical (and the Compliant Standard) in Other Countries

Corporate culture in countries like Japan and Israel, alongside many other Middle Eastern nations, continue to prioritize physical fax-based communications. Companies that conduct regular business or have clients in these countries may consider it a best practice to align their own faxing practices with their associates’.

This is particularly true for companies in fields reliant on large batches of paper transactions, such as healthcare, finance or law. Many official documents in these industries must still be received and submitted in a physical form to remain legally binding. Organizations wishing to “cover their backs” might simply prefer the subsequent liability security and peace of mind that comes with a paper trail.

3. Pro: Many Fax Machines Today Are “All-In-One”

In an attempt to evolve with the times, many contemporary fax machines contain other business-critical machine technologies. These “all-in-one” systems include everything from printers to state-of-the-art copiers. Businesses with these multifunctional machines may not see the rationale in parting with their convenient tech systems — or may have only recently installed the technology altogether.

4. Con: Initial Capital Expenses

Any technology that’s decades old will naturally court some shortcomings. On-premise fax server systems come with a high initial cost to purchase and install. The costs continue to rise when you also factor in ongoing software maintenance, as well as upgrades to the hardware.

As to manual fax machines, even the fax’s ink and paper are more expensive than their conventional counterparts. Most on-premise fax equipment uses low-thermal printing that burns images into special thermal paper. This thermal paper comes in rolls, not your standard sheet packets, and can be anywhere from 2 to 2.5 cents more per page.

5. Con: Monthly Telephone Charges

Traditional on-premise fax machines and fax servers require hookup to phone lines. The phone lines come with regular monthly charges as well as extra charges for long-distance calls when faxes are sent to a long-distance number.

Current estimates for fax lines — which are typically extensions of analog phone lines — cost at a minimum $35 per line — and that’s for residential installation. Businesses can expect far higher monthly line billings for installing and operating their fax machines’ extra phone lines.

6. Con: IT Resources

With on-premise server systems, be prepared to provide increased IT staff and other resources to manage and maintain the fax server system, network and telephone lines.

7. Con: Limited Capacity

An on-premise fax server system with phone lines can only handle so much. These systems cannot handle a larger volume of faxes without incurring extra delays to send a fax or busy signal on their incoming fax line. And to scale the system larger, at a minimum, the business must either purchase additional fax server components with their own phone numbers or phone lines or add a phone number to existing lines through DRPD.

These upfront costs quickly translate into increased overhead expenditures, plus higher monthly telephone and electric bills. What’s more, they don’t provide a truly robust, scalable telecommunications solution, since each line can still only handle a single — not simultaneous — file transmissions.

8. Con: Lack of System Redundancy

There are several types of redundancy for fax server systems, but they are generally not available in an on-premise system. Redundancy can provide backup support to keep a business running. However, with a traditional fax server setup, a malfunctioning machine or phone line can cause delays and disruptions to the business.

Benefits of a Cloud Faxing

Migrating from analog-line reliance to cloud-based faxing introduces organizations to a few key advantages.

1. Eliminates Capital Expenditures

Cloud faxing reduces the expenses previously allocated to buying, maintaining and servicing operational on-premise fax equipment.

Upfront capital expenditures are only one piece of the equation. Cloud-based faxing eliminates paper, ink and toner costs for manual fax machines and on-going IT support and system maintenance costs for on-premise fax servers, as well as allows your business to cut ties with expensive and often fee-laden monthly telephone contracts supporting legacy fax lines.

With cloud faxing, you streamline the net capital expenses of your entire faxing infrastructure. Migrating from on-premise to cloud-based faxing can dramatically reduce the total cost of ownership.

2. Introduces Scalability

Adding virtual fax phone numbers to your business takes minutes and costs a fraction of the amount of acquiring new analog lines and numbers. As your company grows, new team members can easily acquire their own faxing line, then access it quickly and conveniently from the fax server software installed on their computers, laptops and smartphones.

3. Implements Modern, Robust Communications Security

Compromising a traditional fax machine is difficult enough, given the need for point-of-transmission entrance. However, attacking a cloud-based fax solution is even more challenging.

Cloud-based fax MSPs layer all transmissions with data encryption as well as additional cybersecurity features tailored to the platform. It is unlikely most hackers will be fluent in these fax-cloud cybersecurity systems, given their distinct nature.

4. Gets Rid of the Busy Fax Tone

The dreaded busy tone of a repeatedly in-use fax line is enough to make anyone’s head pound. While most fax machines will automatically redial the number upon receiving a busy signal, employees are still left in file-sharing limbo, waiting until the recipient’s line frees. This reduces productivity and causes document-sharing chokepoints in collaborative workflows, ones without immediate remedy.

5. Complements Compliance Efforts

Contrary to certain pervasive cloud myths, cloud-based faxing is in full compliance with the regulatory standards set for many industries. This includes highly monitored fields like healthcare, financial services, insurance, higher education, government agencies and contractors relying on secure document delivery.

6. Enhances Reliability

Cloud-based faxing eliminates many of the pain points associated with maintaining a legacy fax machine, including:

  • Machine paper jams
  • Machine failure and subsequent repair downtimes
  • In-house fax server crashes
  • Power outages
  • Telecom provider analog line failures

These issues bring faxing to a halt. Cloud-based servers’ expedite the process speeds to send and receive a fax, and they simplify the process of doing so. Cloud software comes fully integrated into the everyday technologies employees already use, meaning everyone can transmit documents in a few clicks without ever leaving their desks.

7. Implements Disaster Recovery

Cloud-based faxing servers store all relayed files in a secure document management system. That system contains access controls yet still permits relevant individuals to enter and review document paper trails, re-access information and conduct file audits.

These fax-inclusive document management systems are particularly vital during disaster recovery incidents, where everything from cyberattacks to natural disasters to human error may have damaged on-premise servers or permanently wiped their stored data.

8. Reduces IT Headaches

Exporting fax operations to the cloud relieves your internal IT staff from overseeing your fax system’s server, network and telephony connections. They’ll also no longer bear the brunt of frustrating equipment troubleshooting, which pulls your skilled IT personnel off higher-value activities.

9. Modernizes Your Office

Many software-based faxing programs allow users to e-sign documents to meet compliant “genuine signature” standards. They also integrate with camera and scanner technology, permitting digital versions of documents to be uploaded instantly into the system, whether sent or received. Finally, cloud-based faxing also allows for remote file sharing and in some cases even remote document-management system access.

Key Differences Between Cloud-Based and On-Premise Faxing

Detailed pros and cons aside, there are three fundamental differences between cloud-based faxing vs. on-premise method:

1. Input Expenses

Many fax machine cost calculations don’t account for system “externalities,” the input expenses involved in the physical faxing process that contribute to that process’ total price but are often forgotten. Faxing externalities include variables like:

  • Ink cartridge expenses
  • Fax machine paper expenses
  • Shipment and delivery fees
  • Machine maintenance costs
  • Time walking to and from the fax machine
  • Time waiting for an open fax machine
  • Time waiting for a phone line to open up
  • On-premise fax server glitches and downtimes

In total, the average business saves $720 per year, per fax phone line by switching to the cloud — plus eliminates the 2 to 2.5 cent cost per page previously spent on thermal laser paper.

2. Document Security

The average cloud-based fax server employs a 256-bit encryption method to secure transmitted files. That’s the same encryption industry gold standard mandated for government agencies, now at your disposal to protect your files, documents and data. With traditional faxes, these digital materials are only as secure as your current internal network and server defenses managed by your own IT team.

3. Infrastructure Speed and Scale

Cloud faxing software is instantly accessible, leading to quicker document deployments and increased file sharing outputs. Yet, more importantly, outsourcing faxing functions to an external cloud means your organization no longer must purchase new servers to scale — which, in turn, eliminates buying more load balancers, external database, SQL servers, gateways, expanding network security measures and more.

Which Fax Platform Should You Use?

So which faxing ecosystem is ultimately right for your organization?

Review the scenarios below to consider if cloud-based or on-premise aligns most with your business environment, bearing in mind the pros and cons detailed above.

Stick with traditional faxing when:

  • You’re a small business. One with 50 or fewer total employees.
  • You’re a light usage faxing customer. Your business sends and receives fewer than a hundred or so faxes a year.
  • You still prefer hard paper trails for legal matters. Binding business documents, such as contracts, sales agreements and deeds, must contain genuine signatures to be legally recognized. While cloud-faxing today allows for e-signatures and provides document management history logs, some individuals may not want to deviate from legal convention. 

Opt for a cloud-based fax solution if:

  • You’re a mid-to-large fax user (or growing to be one). One averaging 1,000 or more faxes a year, with trends showing businesses are actually increasing the number of faxes they send and receive, due primarily to the ease and convenience of cloud faxing.
  • You want to be environmentally conscious. Conservative stats show switching just 5% of physical faxing to cloud faxing saves an estimated 1 million trees, 360 million gallons of water, 3 million pounds of air pollutants and 215 million kilowatt hours in energy — enough to power New York City for a month.
  • You experience too much faxing congestion. It’s a business best practice to prorate one fax machine per 10 to 25 employees. Still, slow lines, slow machines, machine malfunctions or high fax flows can render even this ratio ill-functioning.
  • You have compliance concerns or are in a highly regulated industry. This includes fields like healthcare, pharmaceuticals, government agencies and law firms. HIPAA, for example, condones faxing as the safest proprietary way to send and receive protected health information (PHI). Plus, it should be noted the majority of cloud-based fax services provide 256-bit encryption, date and time stamps on all document transmissions, therefore ensuring legal authenticity and additional security protecting against document discrepancies.
  • You need to cut costs. The total labor cost to send and receive a single-page fax is $1.55 — and that’s just labor costs, not accounting for paper, ink, toner, electricity and machine maintenance expenditures. Corporate cloud faxing solutions has been shown to cut a fax’s total cost of ownership by more than half and accounts for both its labor and system overhead.

Know Your Options for Cloud-Based Faxing

Join the growing movement of companies shifting toward a cloud-based faxing — saving time, money and sanity along the way.

Softlinx provides secure cloud fax services with 24/7 service monitoring and customer support. Contact us today to get a no-obligation quote or schedule a free, custom product demo with cloud faxing today.

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